Last updated: March 2, 2026
Gaia Earth Group ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect and use personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This website is operated by Gaia Earth Sciences Limited and Gaia Earth Technologies Limited, collectively referred to as Gaia Earth Group ("we", "us"). We are committed to protecting your privacy. This policy explains how we use Google Analytics to understand how visitors interact with our site.
Because we do not use web forms, account registrations, or newsletters, we do not collect "active" personal data such as your name, email address, or phone number through this website.
We use Google Analytics 4 (GA4) to collect digital "passive" data. This helps us improve our website experience. The data collected includes:
Device Information: Browser type, operating system, and device type.
Usage Data: Pages visited, time spent on the site, and the website you visited before ours.
Approximate Location: Derived from your IP address (e.g., City/Country level).
Note on IP Addresses: We have configured Google Analytics to use IP Anonymization/Masking. Your full IP address is never stored on Google's servers; it is truncated shortly after collection to protect your identity.
Our website uses "cookies" - small text files placed on your device to distinguish you from other users.
Analytical Cookies: These allow us to recognize and count the number of visitors.
Your Choice: We do not drop these cookies unless you click "Accept" on our cookie banner. You can also block cookies via your browser settings.
Under the UK GDPR, our legal basis for using Google Analytics is Consent. We ask for your permission via our cookie banner before any tracking begins.
No Third-Party Sales: We do not sell your data to third parties or use it for remarketing/advertising.
We retain Google Analytics data for 14 months, after which it is automatically deleted from Google’s servers.
If you have any questions about this Privacy Policy, You can contact us: